Brand
Bujua comes from বুজোৱা, Assamese for “to explain”. The logo, colors and type are below, with files you can use when you write about us.
The logo
The light
The dot on the j is a recording light, the same red as the record button in the app. The light stays red on every background. In a one color version it takes the color of the letters.
Clear space
Clear space around the wordmark equals the height of the b. Don’t stretch it, outline it, add effects, or set the name in another typeface as a logo. Below 80 pixels wide, use the app mark.
Writing the name
Bujua, with a capital B, in running text. The wordmark is lowercase; the name in a sentence is not.
Color
- Ink#17191CText, the logo, dark surfaces.
- Signal#E0372AThe recording light. Recording and live states only, never decoration.
- Teal#0B6B62Links, focus and success. The calm second color.
- Paper#F2F3F3Page backgrounds and quiet panels.
- White#FFFFFFCards, the player, anything that holds a video.
Type and voice
Mona Sans
One family for everything, from GitHub under the SIL Open Font License. Headlines are set wide and heavy with tight spacing; body text is set at normal width. The wordmark is drawn from Mona Sans at weight 760 and width 112.
How we write
- Copy says what happens, in plain words. “Copy link”, not “Leverage seamless sharing”.
- Short sentences. Sentence case. No exclamation marks in the product.
- Numbers we can prove, prices we show up front, and no made up customers.
Press
Anything not on this page can be asked for at hello@bujua.com. Bujua is made by an independent software studio in Jorhat, Assam.